University of Karachi hosts insightful guest session on “The Future of PR”

NEWS DESK

Karachi: The Department of Mass Communication at the University of Karachi held an engaging and informative guest session, hosted by Raheel Nabi, the Chief Executive of Xenith PR, one of the country’s leading Rublic Relations firms. The session, titled “The Future of PR,” was organized by the Advertising and Public Relations Class of 2024, under the supervision of faculty member Ms. Samina Qureshi.

Raheel Nabi, known for his expertise in strategic communication and public relations, provided an in-depth lens into the evolving landscape of public relations, highlighting the importance of adaptability in the digital age. His presentation covered key trends shaping the industry, such as the rise of digital platforms, influencer marketing, data-driven strategies, and the growing importance of corporate social responsibility (CSR) and crisis management in maintaining brand reputation.

“The future of PR is all about integrating new technology with traditional storytelling,” said Raheel. “PR professionals must be intuitive and creative to navigate the dynamic fast pacing environment we are moving into.”

The session also featured an interactive Q&A, where students of mass communication had the opportunity to ask questions, seek advice, and engage in discussions about career opportunities, internships, and the skills necessary to succeed in the PR industry.

The session concluded with a note of thanks from the organizing students and Course In-charge Ms, Samina Qureshi, expressing their gratitude to Raheel for his valuable time and expertise.

Hot this week

LIIBS Returns with 8th Edition, Addressing Global Shifts Under ‘Navigating the Unknown’

NEWS DESK ISLAMABAD: The 8th edition of Pakistan’s premier corporate...

False Attacks on Tobacco Control Undermine Pakistanis’ Health

By: Dr. Khalil Ahmad Dogar Back in January, I wrote...

Global UGRAD Program Bids Farewell After 15 Years of Empowering Pakistani Students

NEWS DESK ISLAMABAD: The U.S. Department of State has informed...

inDrive Becomes Official Partner of Islamabad United for PSL 2025, Strengthening Its Commitment to Sports Development in Pakistan

NEWS DESK ISLAMABAD: inDrive announced its partnership with Islamabad United...

Why Pakistan’s Cyber Laws Protect Perpetrators, Not Survivors?

By: Sidra Minhas Pakistan’s cybercrime laws were introduced to protect...

Topics

LIIBS Returns with 8th Edition, Addressing Global Shifts Under ‘Navigating the Unknown’

NEWS DESK ISLAMABAD: The 8th edition of Pakistan’s premier corporate...

False Attacks on Tobacco Control Undermine Pakistanis’ Health

By: Dr. Khalil Ahmad Dogar Back in January, I wrote...

Global UGRAD Program Bids Farewell After 15 Years of Empowering Pakistani Students

NEWS DESK ISLAMABAD: The U.S. Department of State has informed...

Why Pakistan’s Cyber Laws Protect Perpetrators, Not Survivors?

By: Sidra Minhas Pakistan’s cybercrime laws were introduced to protect...

Can Tech Companies Be Forced to Protect Marginalized Users?

By: Fajeera Asif Social media platforms claim to be neutral...

Weaponizing the Web: How Cyber Harassment Silences Marginalized Voices in Pakistan

By: Ramna Saeed Pakistan’s marginalized communities—women, transgender individuals, and religious...
spot_img

Related Articles

Popular Categories

spot_imgspot_img
Previous article
Next article