By: Tooba Farooq
Marketing is a management process through which goods and services move from. This management process includes four major variables which is called Marketing Mix. These variables combine in this way that will meet the company’s objectives.
The four variables are product, price, place and promotion. Product includes quality, design, brand name, features, branding product name. Price includes list price, discounts, financing and credit. Places include channel, inventory, distribution and logistics whereas promotion includes advertising, publicity, personnel selling and sales promotion.
The marketing strategy is incomplete without Marketing Mix. It helps the firm in shooting up its revenues because the 4 p’s are interrelated with each other. It forms balance between the firm and market. The correct arrangement of marketing mix by the firm plays very important role in the success if the corporate marketing. It possesses strength and deflects weaknesses, strengthen the competitiveness and adaptability of firms. Lastly it makes the internal departments of the firm work closely together.
