Al-Zafar Group Hosts Iftar Dinner to Honor Newly Elected MNA from NA-51 and Others
NEWS DESK
ISLAMABAD: An iftar dinner was recently organized in honor of the newly elected member of the National Assembly from NA-51, Raja Usama Sarwar, former MNA Raja Javed Akhlas,...
Book Review: Ayesha’s Gift
Review By: Ayesha Khan
From the author of the bestselling book Philomena, Ayesha's Gift is...
PIA’s Privatization Journey Eyes Mid-Eastern Horizons, Aims for $300M Boost
WEB DESK
KARACHI: In an important move set to redefine the country's aviation landscape, the...
Global Survey Reveals Varied Perceptions on Democracy, Highlighting Concerns Over Electoral Integrity
NEWS DESK
ISLAMABAD: A global survey conducted recently in 43 countries sheds light on the...
Fly Jinnah inaugurates second international flight connecting Lahore and Sharjah in the UAE
WEB DESK
KARACHI: Fly Jinnah, Pakistan’s low-cost carrier, today celebrated the inaugural flight of...
Gwadar Port: An Economic Hub
By: Hamnah Nouman
Gwadar, an international trading route for Pakistan is located at the mouth of Persian Gulf and holds 2/3 of the world’s oil...
Role of Incubators in the Startup Ecosystem of Pakistan
By: Muhammad Asad Zameer
Pakistan is a country with rising talent and inquisitive
minds seeking opportunities to aid their ideas. Despite living in a country
with a...
BUIC faculty, students visit D.G. Khan Cement
Web Desk
ISLAMABAD: Students of MS Project Management Department of Management Sciences, Bahria University, Islamabad visited D.G. Cement on an Industrial tour.
The students were...
WordPress meetup organized in Islamabad
Islamabad: WordPress Islamabad organized second WordPress Islamabad meetup in National Incubation Center (NIC) Islamabad. Organizing team of WordPress Islamabad is conducting monthly meetups with...
Seminar held in Islamabad to aware students about SDGs
Islamabad: Practical Platform For Champions (PPC) Islamabad Chapter in collaboration with Air University School of Management (AUSOM) & DadaBhoy Foundation organized an interactive and...
Marketing Analytics
By:
Syed Mansoor Gillani
Marketing Analytics involves the managing, measuring
and analyzing the performance of market to maximize the effectiveness and
optimized return on the investment (RIO).Understanding the...
Trade Shows and Pakistani Market
By: Muhammad Fahad Fahim Qazi
“By and by, present government custodians concede that the state is
confronting overwhelming financial drawback, which emerged prominently due to
former guardian...
Marketing and Globalization
By: Hamza Ikram Jamali
Globalization and foreign connected economy have over-elaborated in the marketing industry. It’s mean to grow in
multi culture and multi lingual customer...
Creative Guerrilla Marketing
By: Bilal Tanveer
It’s a strategy to promote products or the services on the
streets or other public places with less money and get attention of...
Sharp Intelligence of Retailing
By: Zobia Iftekhar
We have observed very common thing whiling going for grocery and food shopping. If we are hungry while shopping we end up...
Social Media; A major Hub of Digital Marketing
By: Um-e-Aimen
In this modern technological globalized world social media has attracted a massive no of audience all across the world, In...
Importance of Marketing Mix in Marketing Strategy
By: Tooba Farooq
Marketing is a management process through which goods
and services move from. This management process includes four major variables which
is called Marketing Mix....